Social media websites are an important part of many people’s everyday lives. Every morning, customers go to their favorite sites and come back many times each day. How do you tap into the mass of online customers? This article helps you include social media in your marketing plans.
If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. If your content is updated frequently, the reader will know when you’re about to put up new content to check out when they return later. This is also the truth when people subscribe to other publications. So, make sure you are consistent to encourage more returning visitors.
Each blog post should include an option to share the content on Facebook or another social media site. This lets people that visit your blog share it with those on their list of friends. When this happens, your blogs visibility expands in terms of the number of individuals who are aware of it. Extra traffic means extra sales.
Give your followers special offers. Entice your customers with something unique, something that they can’t find anywhere else. Try doing a giveaway or contest for your followers. If that is not something that interests you, try offering them an exclusive product or service. Or, you can simply make exclusive announcements via social media.
One way to get your business’s name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. This will help you garner more traffic to your own site. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Also, let the guest blogger do the same thing. The followers of that blogger will be more likely to seek info about your site.
It’s important to respond to customer comments, complaints and reviews on social media sites as soon as possible. Keep your responses brief, professional and helpful, but respond as soon as you can so you’ll get a good reputation. If you do not, your whole social media campaign could end up failing. You must respond when you get a negative comment or review. If such posts are left to fester, they can damage your brand. When responding to these people swiftly, and in a good way, it makes things more positive.
Take time to read what your readers write to you. If just one person has one suggestion, many others do, too. Let them know you hear what their concerns are as well.
Have your customers fill in surveys about their social networking habits. If the results show that people are spending several hours a day using social media, you definitely need to have a visible presence for your company. If your target audience does not care about social networks, perhaps you should focus your efforts on something else.
Research has demonstrated that the most common hours individuals use to read social media content is during weekly banker’s hours. Utilize tools that allow you to write your posts anytime you want to, but they are uploaded and published during hours that you choose, including those when most people are actively online.
Using social media to spread announcements and updates is great, but it should be simple. Readers have a better chance of remembering and sharing short pieces of information than long pieces, that are bogged down with unnecessary details. Use images wisely to break up large blocks of text or eliminate the need for some copy altogether.
Twitter requires effort to maintain, so try one of the many add-on services that can help manage the information in your twitter account more easily. These services vary in what they have to offer but most will automatically follow back any person who follows you and un-follow people who don’t follow you back within a selected time period. Use these services to help manage lists and to help find the right people to interact with.
While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Stick to three important details that you want your customers to know and avoid posting more stuff until the following day.
Have a contest or provide a freebie and publicize it on every site you are a member of. Many people love to get free stuff in the mail and will gladly give you their information or follow your social media pages for the chance to win. Be sure to announce who won, as it gives credibility to your contest and provides further advertising.
The people who spend time on social media sites every day can easily become people who read your content or follow your links as well. If you apply these tips, you should have no problem using social marketing effectively. Shortly, you can take full advantage of social media marketing.