Facebook Marketing 101: Everything You Need To Know

Do you want your business to gain exposure among millions of people? Did you know that Facebook can be used to help you with this? There are a ton of people on Facebook, and they can spend money with your business, if you know what you are doing.

Having a contest is a good way to glean fans. Offer prizes or special deals to those who like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be done by creating a more colorful page and adding things like lots of photos. Facebook users usually respond better to these pages compared to plain ones.

Your Facebook page needs to be monitored for spam at all times. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Facebook Offers can help you get the word out about a giveaway. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Offer something exclusive if someone “Likes” your page. Likes are something that can make your Facebook page popular. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Always respond to comments as well as posts that are posted on your Facebook wall. If somebody tries to engage with your company, you owe it to them to respond. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

Facebook Marketing Efforts

You want to increase sales through your Facebook marketing efforts. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.

A good way to convert visitors to your page into followers is to hide content from non-fans. You will get more fans this way because they will want to see the hidden information. Just hide a little part of the content, though, since you can lose lots of useful SEO.

Actual resources need to be allocated toward Facebook marketing. Facebook is a popular site and marketing on it takes time. In order to get the most for your efforts, you’ll have to give it your all. Instead, find someone who has the time and resources need to effectively run your Facebook page.

Using Facebook as an effective marketing tool requires an investment of time and effort on your part. This does not mean posting 5 times a day, but it does mean regular updates. Your posts should contain valuable information that is targeted to your customer base.

Make sure you are posting professional photos on your Facebook page. These photos show others great shots of your business. Use a good camera so that the photos that you take come out great.

If at all possible, consider all of your comments carefully, and craft responses to each one. This includes ones in the inbox as well as on the page itself. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.

Facebook Marketing

As this article has shown, your business can greatly benefit from Facebook marketing. There are quite a few people out there that use Facebook and that means that you can reach out to them if you know what you’re doing. Use these helpful tips, grow your business and socialize with your fans. When it comes to Facebook marketing, the sky is the limit.